Booty Shawl—BUILDING A BUSINESS AROUND BOOTYS
As you all know, I am fully into promoting our local talents. You can read many interviews and events I have promoted at my MICHIGAN FASHION EVENTS/INTERVIEWS page on this blog. And today you are going to meet another outstanding Michigan small business—Booty Shawl
I know the title Booty Shawl—BUILDING A BUSINESS AROUND BOOTYS sounds a little bit unusual. So you need to read on to find out what exactly it is about. 😉 The article below is from the Booty Shawl founder Patricia Breen
For 30 years, advertising has been a great teacher. I’ve worked as a writer at most all of the big agencies in the area. No surprise, on autos. But perhaps surprisingly, on a myriad of other things. When the bottom fell out in 2007, I decided to leave the automotive arena. I entered again in 2008, with a new mission. Health care. It aligned my outside interests with my advertising career.
When I’m not in front of a computer keyboard, I’m a fitness instructor- pilates and aquatics. I’ve trained people from a 92 -year -old WWII nurse to Carolina Panthers quarterback, Cam Newton. And everyone in between. With most clients, my job is to undo the damage 10-12 hours a day in front of a computer does. As you can imagine, I spend a lot of time changing from tights into bathing suits and then into business attire. Booty Shawl was born out of necessity.
In my daily travels here and there, I needed a functional, well-designed accessory that I could slip on over tights and go. Something versatile, fashionable, flattering that polished the profile while I ran errands, went to the office or out with friends. Because who wants to wear long tunic tops all the time?
Like a scarf for your neck, Booty Shawl is a wrap for your bum. It expands your wardrobe so you can wear all your favorite short tops with tights and feel good about yourself. Think of it not so much as a cover up, but as a confidence booster.
And confidence is really what the Booty Shawl brand is about. Giving women of all ages, sizes and shapes an extra bit of self-assurance. In today’s world of impossible body imagery, to be comfortable and confident in your own skin is a gift. We’re here to encourage that. Our motto is “we’ve got your back.” Since Day 1, we strive to live that.
One way is by hiring local. Opportunities abound overseas for manufacturing cheaply. But we believe in keeping people here working. It costs more, but the value is immeasurable. Lisa Gillenwater, our head of production is local. Bill Morgan, our head of graphic design is local. Award-winning photographer, Joe Vaughn is local. So were the Booty Shawl models. Which were all shot locally in and around Detroit. That motto will continue to guide our growth in the future.
I went to Paris to learn how to cook. I went to Tokyo to learn how to get around with minimal language skills. I went to South Africa to see elephants. I stayed home to build my business.”
Now you’ve got an idea what the Booty Shawl is all about. And below are the ways that I wear my favorite Booty Shawl.
1. Isabella Wrapalini in Shimmer helps me in transitioning from workout gear to an out and about look.
With it for a quick fix. It can be pulled up quite high so no unnecessary skin is showing.;)
With it for a more sophisticated look. Still for another out and about look but with a bit more style.
2. Audrey Hipburn with pockets in Granite Spandex can take multi duty in my wardrobe.
A. Comfy pool cover. I am not very confident with my tummy so this black cutie gives me the ease that I need when I am relaxing. 😉
B. Help transitioning from summer to fall by adding the extra layer to create the City Chic vibe.
3. Stella Draper in Leaf Heather. Easy to be dressed up or down.
A. The stylish layer adds dimension for an active look. I wore this one to my first 5K last weekend.
B. The life saver for a crop top. For some occasions where you don’t want to show your tummy, use the Booty shawl to make it happen. You may all have seen this black crop top on me before.
By itself, maybe not office appropriate but now you can wear it to work with a little help from Booty Shawl.
Now go get yours and rock it in your own way! 🙂
All videos and photos if not credited to a certain person, are by Robert Buck and Grace Liang.
You can follow my Youtube and Snapchat (colorandgrace) to see more behind the scenes. Thank you for reading, and if you like what you read, please comment below or share it with your friends. Follow me on FB and IG for daily updates!:) Have a great day and see you soon!
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http://colorandgrace.com occasionally receives vendor/ brand sponsorship for mentioning their products.
How to dress like a girl boss or boss lady
Since I started blogging, I have met so many girl bosses or boss ladies. I was one before when I was in China and hopefully I will become one again soon too. 😉 By now you should already all totally understand DRESS FOR SUCCESS.
It doesn’t matter if you want to rise through the ranks in your workplace, or are developing your successful small business. You need to be seen as “the boss”. It’s time we stop dressing like the person who gets her/him coffee, right? What does your outfit say about you? Now drop everything (well except the coffee) and look at yourself in the mirror. What do you see? A boss with power and confidence or a staff member who follows orders? Whats your sign, wolf or sheep?
Whether we like it or not, how we dress every single day, from our first interview to key client meetings, sends a very clear message about who we are, how we view ourselves/our business and how seriously we take the job we’re doing.
Then how to dress like a girl boss or boss lady?
Red has always been the color most closely associated with power and confidence. What signal do you want to send? Mine is “I’m in charge” in red. Research has shown that colors can greatly affect our moods and the way other people respond to us. You want to be treated like a boss, then dress like one first!
You can find more red dresses or suits below:
2. Use a Power Bag
A well made structured bag in a dark color is a great substitute for the traditionally masculine briefcase and shows that you are organized, armed and prepared for anything. Stick with a basic and classy silhouette for that just right sleek vibe.
You can find more structured bags below:
3. Wear heels
A pair of simple and sleek heels gives you the height, confidence and just a hint of femininity. Always remember to use what you naturally have. Being a real woman is way more powerful than pretending you are not. History is full of strong females that weren’t afraid to remind others who really runs things. 😉 The best height for a pair of heels to look like a girl boss, is between 3 and 4 inches. Those kitten heels are for young and shy girls, and those sky high needles or shoes with platforms are for clubbing after your board meeting.
You can find more heels below:
4. Put on red lipstick
Orange red makes you look more approachable and relaxed. Save the real red for parties. Burgundy is a very powerful color to create the “Devil Wears Prada” type of boss. 😉
You can find more lipsticks below:
Now go to your wardrobe to see if you have the accessories for the girl boss look.
All videos and photos if not credited otherwise, are by Robert Buck and Grace Liang.
I finally started to use Snapchat and my user name is colorandgrace. Hopefully see you there! 😉 Also please click around the links and ads so I can make a few cents to keep this blog running. Thank you so much for your great support! 🙂
| Today’s Link up party |
Meet our co-host Rania from The Wardrobe Stylist
Branding herself The Wardrobe Stylist, Rania began styling and blogging nearly a decade ago. She worked with a long list of clients and as a blogger, she covered several coveted events. She recently launched the Reversible Pocket Square. Made from 2 distinct fabrics, the reversible pocket square takes a modern and innovative shift on the age old accessory, allowing the wearer to choose which side to showcase or have both sides conveniently peak through.
http://colorandgrace.com occasionally receives vendor/ brand sponsorships for mentioning their products.