Tips for first time going to New York Fashion Week
It is that time of year again. New York Fashion Week is heating up! I went to this year’s NYFW in February. And it was very far from heated up. In fact, we pretty much froze on that trip! You can read my posts NYFW 16 NICCI HOU COLLECTION FASHION SHOW, NYFW 16 DENNY WIRAWAN FASHION SHOW, JUST DREW IT GIRL COLLECTION NYFW16 AT STYLE FASHION WEEK, CONTROL SECTOR NYFW16 AT STYLE FASHION WEEK and NYFW16 LEANNE MARSHALL FALL AND WINTER COLLECTION FASHION SHOW.
I was asked by a few friends to pass along some tips for their first time going to New York Fashion Week, so here they are.
Tip 1: Reach out and don’t wait
I didn’t know this until quite late. I received a few invitations before I reached out to anybody. So I was very surprised and honored because I didn’t think my blog was good enough to be invited. 😉 But since I had a few shows to go to, why not find more to really make the most out of my trip? Nowadays there are more and more brands who already realize the power and potential of the fashion blogger community. So they are more than likely to invite you. But first you need to let them know you. After I did a little bit of research online and on Instagram, I found quite a few agencies. After sending some emails I got invited to a whole bunch of shows. Now the problem was, I didn’t have enough time to go to all of them! But that is a very good problem to have!
Below are a few agencies that you may want to start with:AMCONYC, Walkfashionshow, and Stylefashionweek. Of course you can directly reach out to your favorite brands as well. Just visit their website and contact them. I feel it’s best if you have a well made press kit that shows off your style and achievements. Anyway, the bottom line is you don’t need to have a lot of followers to go to NYFW. Of course if you have a lot, most likely you will be invited to those famous brands. If not, those up and coming designers are pretty cool to see too. Just reach out! And again, the earlier the better!
Tip 2: Schedule your day wisely
You need to do your homework before you go. If you got too many invitations like I ended up with in February then you definitely need to pick the best ones to go to. I usually go on their websites to see and compare if the style and level are worth it to see. I have to say, just about every designer can be selected to show at NYFW if they are willing to pay. So the levels really vary. Each show is about a half hour but when you add on the wait time and check in and other delays, you can figure on 2 hours as being pretty normal. So do your math and don’t forget to add some travel time if the shows are not in the same place. Also, we found that as the day went on the shows became more popular and way more crowded. In late morning and early afternoon we were often able to get quite close to the runway. But by 3 or 4pm those seats were filled with ticket holders and press. So no sleeping in! This is New York Fashion Week!
Tip 3: Book your hotel in the most convenient location
After you scheduled your day, then book a hotel that is sort of in the middle of all the locations that you plan to go. A central location is especially good in case you want to change your outfit between shows. I found somewhere near the subway is more convenient and there is no traffic. Since most of the shows are in the Fashion District you may want to start from there to search for your hotel. Here again, the earlier you can book usually the better for scoring a good room rate.
Tip 4: Get your business card ready
During your trip you will meet so many people. Fellow bloggers, street style photographers, editors and so on. An outstanding business card is a must have. The best ones are with your photo on it so they will remember you later. And not just any photo, make sure to pick the best photo highlighting your most awesome outfit to showcase your style and fashion ability. You never know, maybe somebody will contact you later for a collaboration or even a job offer. One of my blogger friends got an offer after a show to work in NYC for a brand.
Tip 5: Get your killer outfits ready
This is the time that you want to look your best. You want to wow others and gain more influence in the fashion industry. There are a lot of photographers/TV reporters there and they pick the outstanding ones to shoot/interview. And of course there are also all those brands, magazines and fellow bloggers you hope to collaborate with. So go big or stay home. If you’ve been thinking you want to pursue some investment pieces, now it is the time to do it.
You can read my post 8 TIPS ON HOW TO SPEND MONEY WISELY ON FASHION to see more. I like to travel light. So I packed things that I can mix and match to use with different outfits. But since you are going to the September show, most of your clothes should be summer weight. So just take whatever you like! But make sure your shoes are not just good looking, you have to be able to stand on them for about 8 hours. Because not every show has assigned seats or sometimes the standing room only tickets are the only one you can get for the bigger brands.
Tip 1: Uber + Subway
NYC has the worst traffic and it is very hard to find a taxi or not getting stuck in traffic if you do. So the subway is a good way to go. Just keep in mind you may have to walk several blocks on either end of the subway trip. We got our first experience with Uber on our trip and loved it! It is so easy too but of course you still have the rush hour problem anyone above ground does most of the time in NYC. But you won’t have to sit there watching the meter add money while it takes 20 minutes to go one block!
Tip 2: Eat a big breakfast and take snacks with you.
NYFW is not that glamorous, it is a very hard few days for everybody. Long hours of waiting and standing and then quickly traveling to the next show venue. So make sure you have enough energy to handle it. Sometimes the shows are just going on and on and there is no lunch break at all. Also many of the show locations are nowhere near any restaurants. So make sure you come prepared! We always had some fruit and snacks and some bottles of water with us.
Tip 3: Pack a small makeup emergency touch up kit with you.
You need some very good long lasting foundation to hold your makeup for the whole day while still looking fresh. I found Nars is very dependable and I also use my Beauty Blender to apply it. This way it stays much longer. During the middle of day, I use this Etude House – Mineral Bottle Facial Mist – Deep Moisture 45ml and then use the Beauty Blender to push down all my oily makeup. It works very well.
Tip 4: Be Social.
Don’t just spend all your time on your phone. Of course you need to post the live report and that is why you were invited, to help spread the word. But you paid your own hard earned money to attend NYFW so you need to enjoy it! Start a conversation by saying hi and telling others how much you like their outfits. I was very happy to sit next to two beautiful ladies. And as it turned out, one if them is already following me on my IG. So we were so excited to run into each other and had so much fun talking and taking photos. Make new friends and enjoy every moment.
Tip 1: Promote the designers you like.
Write a post or maybe just a simple shout out on your social media after the show. These designers appreciate it even more because the social media waves are dying down. But you are still mentioning it and keeping it rolling. Those relationships may get you invited again next time.
Tip 2: Follow up with all the people you met.
Send an email to all the people you met and just stay in touch. This business is all about contacts and connections. You never know what is going to happen in the future because someone remembers you.
Shop my look below:
All videos and photos if not credited otherwise, are by Robert Buck and Grace Liang.
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Meet our co-host Rania from The Wardrobe Stylist
Branding herself The Wardrobe Stylist, Rania began styling and blogging nearly a decade ago. She worked with a long list of clients and as a blogger, she covered several coveted events. She recently launched the Reversible Pocket Square. Made from 2 distinct fabrics, the reversible pocket square takes a modern and innovative shift on the age old accessory, allowing the wearer to choose which side to showcase or have both sides conveniently peak through.
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