I have heard of G-Star for a few years and I know many celebrities are their loyal fans. I was very excited to hear they are coming to Detroit this July!
If you are unfamiliar with this young luxury denim brand, below is some info for you.
“This Amsterdam-based denim brand was born in 1989. G-Star RAW has become synonymous with intricately tailored jeans and streetwear for both men and women – the result is urban-inspired, go-anywhere clothing to suit any style. Initially focusing on raw denim, unwashed and untreated to shape this industry and push it to a more eco-friendly direction.”
G-Star Raw had one of the quickest rises in the history of denim and the brand continues to this day to push the boundaries of contemporary fashion. It is the second top selling denim brand of all time and has earned a loyal worldwide following.
Raw, untreated denim is now what G Star RAW is best known for. Producing jeans and other denim products in their most natural form, unwashed and ready to be individually sculpted to each wearer. The most recent milestone for G Star RAW was forming a partnership with Pharrell Williams in February 2016. The musician and record producer is now co-owner of the famous denim logo.
It is through Pharrell Williams that the brand has launched one of their most exciting campaigns to date. Raw for the Oceans focuses on taking recycled plastic from the ocean, and using it to create new items of clothing. This draws on one of the brands key focuses: sustainability. With sustainability, they aim to give back to the environment everything that they take out.”
This July, this cool brand will open its new store in Detroit! What exciting news! I have loved all my jeans from them simply because they are like shape wear for my body. Lol! As you may have already noticed, I can wear them while doing any activity. I just ran on the track last night wearing them. I have also done yoga and even tried doing the splits! I guess I need more practice for the splits though.
The best part about my jeans is their specially curved high back rise waistband which prevents any gapping. This ensures a flawless, second skin fit. It has been carefully designed to hug your hips and waist to embrace your figure and fit like a glove. Don’t change your body, change your jeans.
My jacket and bag are both from G-Star too.
Photo credit: Grace Liang/@trentaendsley
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