Since a lot of you might already know that Instagram is removing its “like” feature from the posts soon. Subsequently, Instagram developers have already started testing a beta version in Canada and the United States, which is affecting the sponsorship for some full-time social media influencers like me.
Once the change will be made a permanent feature, viewers won’t be able to see the number of “likes” on a post. This can become an issue for the full-time influencers on social media, since, it is the number of likes and the number of engagements that the sponsors look at when investing in a social media influencer.
Understandably there is an air of uncertainty among the social media influencers, especially, the micro- and min- influencers, who highly depend on the number of engagements for being sponsored.
As a full-time influencer myself, I want to reach out to my audience and let them know that this is not the end of the world and we can still find ways around the change.
“You only lose when you accept defeat”
Firstly, in such a time, it is necessary for the influencers to stay positive because if you stay positive, you can find a way out of even the most negative situations of life. So, how can we, the full-time influencers work our way around this change?Remember that social media influencers are not great because of the likes they get, but because of the great content, they create. This specialty can never be taken away from you and you will always stay special.
With the “likes” out of the way, organic content will have more value than just the number of likes there are on a post. This is a huge benefit for the genuine social media influencers, who have not “bought likes” to climb the ladder. Thus, the full-time influencers must focus on creating organic content that has meaning and value.
The better the content will be, the more compelling it will become for the sponsors, who will now make decisions based on the quality of the content, rather than the number of likes a post has got.
Media Kits are another tactic that social media influencers must invest in right now. For those who are unaware of the term, media kits are like portfolios. As a result, you should get working on creating a professional media kit that will compel the sponsors to stay in touch with you.
Also, you can include your “public engagement” statistics on various social media platforms in the media kit.
But remember, you should never use fake numbers or stats as there
Note:I will create a separate post on “how you can create a professional and compelling media kit” where I will discuss this in detail.
Furthermore, it has been observed currently that people, especially social media influencers, share content that is bound to get more likes rather than what they truly want to say.
With the “like” feature out of the way, the influencers will have the freedom to post what they are truly passionate about rather than what gets more likes. We influencers must make full use of this opportunity and redefine our posting strategy. This will help us stand out from the crowd, and distinguish us as a genuine influencer, increasing our visibility for the sponsors in the process.
Summing up, it is just a beta feature on Instagram and after seeing the overwhelming reaction from the influencers, the feature might not even make it to the permanent stages.
Though, even if developers do decide to introduce the change, a lot of new software, such as like-counters will evolve that will still help sponsors to reach out to the influencers.
Either way, I would suggest all my readers to be versatile, create original content and develop impressive media kits to stay on top of your game. And remember, no-one can take away your creativity from you.
For, life has taught me one thing,
“Difficulties are not the end of the world, and solutions are always greater than the problems”.
Thank you for reading! If you like what you read, please comment below, or share it with your friends. Don’t forget to follow me on Facebook and Twitter for new updates. For all the amazing fashion/beauty and lifestyle products I share, also follow me on Instagram. Remember to check out my Instagram stories daily to know me better as a person. Finally, don’t forget to follow me on YouTube for my fashion/beauty and lifestyle videos. Have a great day and see you soon!
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I am a success coach, lifestyle Influencer, and speaker. I teach people how to renew their life in thirty days. I teach people how to become social media influencer in one year. I bring people hope, help them rise and thrive after loss.View all posts by Grace Liang