Even though Hollister Co. may be traditionally known as just a teen apparel company, us adults all over the world are not excluded from visiting and shopping at this optimistic and inviting retailer. You may ask, how so exactly? This brand wants all shoppers to express their own personal style and individuality, which means anyone at ANY age can rock the brand. Yes, that is right! Whether you are a teen shopper or not, you are welcome as an over 40’s or petite woman. When was the last time you bought something at Hollister… that wasn’t for your kid? Hollister is always in the know about the latest trends, including incorporating lots of purple into their clothing this fall. Traditionally, we always think about purple being a spring color, but not this year! Read on to find out how you can rock out on purple this fall…
The History of Hollister Co.
Founded in 2000, this American clothing brand focuses on celebrating the liberating endless summer spirit inside of all people. This brand is inspired by the laidback and optimistic attitude and lifestyle of California. Even though it may be known as a teen apparel brand, every product is intentionally created for any consumer for them to make it their own by authentically living in it.
Gilly Hicks which is an intimates brand, is also a part of the famous retailer. Gilly Hicks includes intimates, sleepwear, and loungewear. Every Gilly Hicks product is uniquely designed to encourage everyone to embrace and love who they truly are beneath it all.
Shoppers of this brand get a welcoming, engaging, and unique shopping experience all over the world. By being committed to providing products with exceptional comfort and enduring quality, it always gives consumers every opportunity to fully express their own personal style and individuality.
Hollister Today
If you are in love with keeping up with the latest fashion trends, you will know that Hollister has always held the crown in regards to having everything the cool kids in town are wearing. One fall 2019 trend I’m in love with is incorporating the color purple into my looks. All-over color, purple denim, and all different shades of the color purple were featured on the runways for the 2019 fashion shows of well-known leading designer’s fashion brands including Tom Ford, Michael Kors, Christian Siriano, and Kate Spade.
This lovely lilac look I’m wearing features my favorite Hollister denim jacket and skirt in a soft pastel purple, paired with a pair of crisp white Chuck Taylor shoes.
2019 Purple Trend
Muted tones have become everyone’s everyday color, and have been all over the fashion and beauty industry in 2018 and 2019. An example of a popular muted tone is mauve. Mauve lipsticks, lip-glosses, eyeshadows, and handbags were a huge trend in 2018. People have been in love with muted colors like mauve because they serve as a neutral color in fashion and beauty. Mauve can go with so many different looks. It is not too bright and dramatic to be discouraged from serving as a neutral color. This concept applies to lavender too.
Lavender is another subtle, muted tone within the purple family and can serve as a classic neutral color within your look. A cool lavender shade makes a great color as the weather begins to get chilly. Lavender’s cold and pale appearance creates a wintery color, making it a good color to wear in the future for Winter 2019 as well. Keep your eye out for this color in stores this Winter!
Though pastel shades of purple are usually associated with Spring fashion, lighter shades of purple can be a fun surprise element in your style this fall. Lavender and lilac colors have a cozy, calming presence. This is why the color often makes its way into a baby’s cozy nursery room, or baby clothing color palettes. The Fall is all about the cozy aesthetic. Everyone wants cozy sweaters, scarves, and drinks during this time of year. Hand over that pumpkin spiced latte pronto!
All-Over Color Trend
To rock the all-over color trend, do not feel limited to wearing just a colored top by itself or just a colored bottom by itself. Wear the color confidently from your head all the way down to your toes! Complete the look with a matching accessory. Hair accessories like hair pins and clips are both popular 2019 trends. Wear the color outdoors too! 2019 fashion runways featured color-coordinated coats, hats, and scarves as statement pieces in many colors, including all different shades of purple.
How a Petite Woman Can Wear 2019 Trends
However you may choose to rock purple this fall, choosing a silhouette that compliments your petite frame will make everyone say “wow, purple is really your color!”
Instead of something long or over sized, try exploring the cropped look that has really exploded in fashion this year. A cropped piece elongates any look and add dimension to the overall look, due to their structured shapes. The strong horizontal line on a cropped item will break the outfit up to help show off your figure, and other features of the outfit. Cropped jackets look amazing with high-waisted pants and skirts.
Separates are a huge trend for Fall 2019; a top paired with a skirt or pants in the same fabric is something everyone should try! However, be careful about pairing two oversized items when you shop for your separates– if one item is oversized, the other ought to be more fitted.
Instead of long shirt dresses, opt for a gathered, cinched, or wrap dresses instead. A long shirtdress can swallow a smaller woman’s figure, which can create the appearance of wearing an oversized piece. These kinds of styles allow the piece to fit just right on the body, and in the right places. Fabric being pulled in tighter around the stomach or waist gives the appearance of better posture, which can also give the illusion of more length in your body. Keep large statement necklaces away when wearing these dresses because they can create a suffocated look. Let the wrapped area be the big statement!
Along with the purple trend for this year are purple pieces with stripes. Stripes are a big trend for Fall 2019 as well. Vertical stripes are a must for smaller figures. If you are on the smaller side you may want to pass on any clothing items with horizontal stripes on them. Horizontal stripes can be unflattering. Vertical stripes can give the illusion of stretching out the figure. Vertical stripes run parallel with the outer lines of your body, and with the seams on your clothing. This causes your natural curves to be brought out beautifully and add length.
Depending on the style, some midi skirts can actually cut shorter legs in the wrong area. Shop for a mini skirt instead. It elongates those gorgeous legs of yours so they look like they are a mile long. Purple denim, specifically lavender miniskirts, are a huge trend for Fall 2019. They are all over online fashion stores, and brick-and-mortar stores.
The mini bag trend for 2019 is exploding all over fashion retailers and major department stores. Large and oversized bags can draw attention away from some outfits, and can overpower small figures. A mini bag in your favorite shade of purple will look stunning with any look you rock this fall
How an Over 40’s Woman Can Wear 2019 Trends
Whether you prefer to dress modestly and a bit more subtle with little to moderate pops of color, or you like to wear bolder and vivid prints, there are many different ways for you all with different styles to wear this year’s trends for Fall. With so many different ways to easily incorporate the trends into your look, you will always have different options on what to wear.
Purple is a great diverse color that can be a part of your look for any occasion. A lavender blazer would look great over a white button-up top underneath it, along with a new silver or gold watch for work. A form fitting violet wiggle dress paired with a statement necklace would make you pop next time you have a fancy event. For family gatherings, you can rock a black t-shirt with a purple cardigan, and a black floppy Autumn hat made with felt material. A trench coat with a deep grape color would make such a fashion statement when you go out to brunch with your girlfriends– Carrie Bradshaw, is that you? A purple pair of jeans can be made sweet with a white lace blouse or made edgy with a black leather jacket depending on what vibes you want to put out to your sweetie on your next date night.
Hollister Ain’t Just For The Kiddos
Did you know that purple is known as the color of royalty? So, when you are being bold and flaunting it in purple this fall, you can hold your head high and strut your 45-year-old self through Hollister like the badass queen you are. Step aside high school princesses, because I am a grown woman with my own big girl money to spend in this store.
There is no reason to restrict yourself to the matronly stores at the mall– take a risk and give a place like Hollister a shot because you won’t know how much you might love it until you take a step inside.
Tell me all about your favorite ways to wear purple and some gems you’ve found at Hollister for yourself!
I also wanted to take a second to give my blogger friend Tania Stephens at 50 Is Not Old a shout out! Every Friday the fabulous Tania does this awesome thing where she features another blogger at the end of her blog post so that we can help spread the love and show our followers some other amazing people out there doing cool stuff– this week she is featuring Color and Grace! Tania’s blog is similar to mine in that she blogs about fashion and lifestyle for women of a certain age, knowing it’s possible to keep on being glamorous and chic throughout your entire life.
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35 Comments
Gemma
You look wonderful! I absolutely love the colour.
Gemma x
http://www.jacquardflower.uk
Grace Liang
Thank you so much Gemma! It’s such a fun color! 🙂
Dara
I really like the jacket!
Grace Liang
Thank you so much, Dara! I do too! 🙂
Uzo O
I haven’t come across the Hollister store here on the UK, but if I did I will sure to shop there foruself as I am loving your picks ,the purple/lavender colour suits your skin tone .
Grace Liang
Thank you so much! Hollister has so many cute pieces. I hope you get a store near you soon!
mireille
What a fun outfit and I love the color on you!
http://www.chezmireillefashiontravelmom.com
Grace Liang
Thank you so much, Mireille! I really appreciate it! 🙂
Allie Mackin
Haha yes it has been a while lol. But I say age is just a number. This set looks great on you and LOVE the color!
Allie of
http://www.allienyc.com
Grace Liang
Thank you so much, Allie! Age is definitely just a number lol! 😉
Mica
What a fun outfit! the purple denim is so cute and I love the Converse! i don’t have a lot of purple denim but I do love wearing the brightly coloured denim I do have with my Converse 🙂
Hope that you are having a lovely weekend 🙂
Grace Liang
Thank you so much, Mica! It was such a fun outfit to wear. I love a good pair of converse!
I hope you had a great weekend as well!
Nancy
I love lilac and bought boots last week in that color! This outfit looks very good on you, I love it! Happy weekend!
Grace Liang
Thank you so much, Nancy! Those boots sound so cute! 🙂
Cristina - Memories of the Pacific
I’m 33 and I still love Abercrombie and Hollister, They are my favorite brands form comfy/casual clothes and I’m going to wear them in the future no matter how old I am 😉
Grace Liang
That’s so great to hear, Cristina! Both of those stores have so many cute clothing options!
Monica Hein
That color is so beautiful!
https://villemo20.blogspot.com/
Grace Liang
Thank you Monica! It’s been my go-to color lately!
Deform
Dear you are looking gorgeous. That color is increasing your charm many times.
Grace Liang
You’re so sweet, thank you very much!
Shelbee on the Edge
You look so great in this adorable purple outfit! I had no idea Hollister was founded in 2000. I really thought they had been around much longer than that. That being said, I don’t think I have ever shopped in a Hollister. I wonder if there is even one in my local mall. I’ll have to check! Thanks for broadening my horizons!
Shelbee
http://www.shelbeeontheedge.com
Grace Liang
Thank you so much, Shelbee! You’ll definitely have to check Hollister out! I’m sure you would style their clothing so well. 🙂
Julie | This Main Line Life
That lavender outfit looks great on you and I love that photo, so fun. I’ve always loved the beach vibe Hollister has (although less so, now that they re-did the store), but haven’t shopped it for myself too much. I should take a look.
Grace Liang
Thank you so much, Julie! Lavender has been my go-to color this season so far! You should definitely take a look at Hollister now. I’m sure you would style some of their pieces so well! 🙂
Chrissy
Love that your pics are all taken inside the mall. That must have been fun to shoot. Do you take your own photos?? I love the purple on you and I must admit that I haven’t tried wearing hollister for myself…only my teen boys. Funny story, I went in with three of my 4 boys and picked out a shirt for the 15 year old. While at the register, I couldn’t help but notice that the cashier had her plaid unbuttoned down to her navel. She wasn’t wearing a bra so I could see a good bit. Before I thought more of it, I noticed that my ten year olds were gawking and pointing. Feeling embarrassed down to my toes, I paid as quickly as I could and rushed out. hahahaha. Fun memories to share. Anyway, I’ll go back and have a look for me…only I’ll leave the boys at home. 😉 Thanks for sharing at the Style Six this week! I saw that your outfits were a favorite of many in the group. Hope you had a chance to catch that. 😉
Grace Liang
Thank you for so much for stopping by and for sharing that funny story, Chrissy! LOL! I can definitely see where you would feel a little embarrassed in that situation! This was definitely such a fun shoot – i typically have a photographer who helps me out with these shots! 🙂
Gail
It’s great that you show us ways to wear brands like Hollister and VANS that we may not have considered. I love that color, it’s my favourite! Thanks for linking at #WowOnWednesday.
Grace Liang
Thank you so much for your support, Gail! I really appreciate it! 🙂
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John B. Marine
It is almost as if you’re a teenager again! 🙂 This is very youthful style with your very cool jean jacket, T-shirt, jean skirt, and Converse sneakers. The lilac and white combination is very nice. Lovely smile and hairstyle as well.
johnbmarine.blogspot.com